Brand strategy
How to take your brand into the market? We Make brand communications more effective.
Brand Development Defined
Brand development is the process of creating and strengthening your professional services brand. Our Brand development maintain the consistency in terms of quality, value, and trust that consumer finds in the company. Brand development has following 4 phases:
Brand Identity
It communicates the company’s vision and mission via Brand. From beginning to end, we make brand more memorable.
Graphic design
Differentiates from the competitor and shape consumers’ perception positively.
Brand management
Just like a stock portfolio, managing the investment done by the company in the brand.
WHAT IS BRAND DEVELOPMENT?
Brand development is a little more than developing a company name, logo or color scheme & it is the process of creating and strengthening your professional services brand. A brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.’ There are many tools and strategies behind brand development, And we help firms develop their brands .Most people focused on the design. We say , ”Great brands begin with great ideas.” Your brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. We develop your band Logo, Sales Collateral, Photography, Video, Product Design, Web Design, Social Media Styling, Brand Vernacular etc. Our experts & with new ideas increase for your Brand Development makes strategy visible through design, audible through language, tangible in branded artifacts, and orderly through standards for disciplined application.
How Antora Communications Can Help Define Your Company’s Brand Development
We have great experience in New launching brand or brand development, we can give you unique ideas with in the proficiency high standard of work. Our team work with you toward the goal of brand development by utilizing a multi-tool approach including research, media, design, and event management. We help define who you are, what you offer, and how to project those core ideas to your target audience.
Our brand development strategy Identifies these 5 business components for marketing and sales effectiveness:
WHAT IS THE BRAND DEVELOPMENT PROCESS?
Brand development is a multi-stage process with the ultimate goal of building brand equity in a consumer’s mind. We build strong brand foundations through our proprietary brand development process—that aligns the customer and employee experience with brand perception to create authentic human connections. We then empower those connections through traditional, digital and cost-effective inbound marketing methods to achieve your business and sales goals . A compelling brand is essential to differentiating your company from the competition. Our thoughtful brand development process helps to define and optimize your brand positioning. Beyond a logo and tagline, your brand encompasses tangibles and intangibles—how your brand is communicated, what reps or partners say, customers’ emotional connection—to form a cohesive whole. We will help you create and use the correct branding tools for your company.
Our brand development process provides you with these 20 key points of brand communication:
Why is developing your brand so important?
A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) , making has about idea of your product , service or company . Basically, Your brand is your personality. Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. A developed brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand strategy development an important central aspect of generating leads, acquiring new customers and growing business. You cannot compete effectively without brand development because if you don’t know what your brand stands for, how will your customers? Brand development is very essential, and here are five reasons why.
Branding helps Increase Awareness:
Developing a great brand is one of the ways to raise awareness for the brand. Brand awareness is a key component of successful public relations campaigns. If you want to create a brand that is distinct from others, it will make you noticeable and will ensure you of potential customers. we can help improve factors such as sales cycle and cash flow performance of your business & generating recognition for your brand, as well as increase engagement with current and future customers. we can help by increasing awareness and recognition for your brand, gain a strong base, of your loyal customers, and they can count on you for the best products and services in your industry.
Branding helps build trust
Building trust is one of the greatest advantages of brand development. A Brand trust is slow to build, and easy to lose. Brand trust is one of the most valuable intangible assets in business. But in the commercial environment trust can be elusive and brands must work to build and maintain it. To do this brands must be reliable, responsible and deliver on their promises. Factors such as use (or indeed, misuse) of consumer data mean trust will grow in importance for brands and consumers. Brand trust reflects a consumer’s expectation that a brand’s product, service, or more broadly, corporate behavior, reflects the promises the company has made. we put the work into building trust and we try to a good reputation for your branding .we Bring value to your client and Maintain consistency .
Branding Builds Customer Loyalty
When customers can trust your brand, they stay loyal to you. To build a loyal customer base, your business has to be known to exceed customer expectation. When you do this with great success, you gain customers who will spend more to buy what you sell. A customer that is loyal to your brand continues to buy your product or service over and over again.
Branding Conveys Value
The resources and effort you put into building your brand We determine how much value your customers will attach to it. we think , a business or person that leaves their branding to chance either does not know how important their brand is or do not place a great value on it. If you don’t place a great value on your own brand, the customer will not.Our Proper branding not only attracts customers to your product or service, it raises the value of your product or service.
Branding Sets Expectations
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. brand creates an expectation. There is something a customer expects when they pick up your product or use your service. They can only know what to expect from the image you constantly put in front of them. We help your brands across domains to add color, life, and meaning to their brands, and we try take to stay ahead in competitive markets.
- Branding helps Increase Awareness:
-
Branding helps Increase Awareness:
Developing a great brand is one of the ways to raise awareness for the brand. Brand awareness is a key component of successful public relations campaigns. If you want to create a brand that is distinct from others, it will make you noticeable and will ensure you of potential customers. we can help improve factors such as sales cycle and cash flow performance of your business & generating recognition for your brand, as well as increase engagement with current and future customers. we can help by increasing awareness and recognition for your brand, gain a strong base, of your loyal customers, and they can count on you for the best products and services in your industry.
- Branding helps build trust
-
Branding helps build trust
Building trust is one of the greatest advantages of brand development. A Brand trust is slow to build, and easy to lose. Brand trust is one of the most valuable intangible assets in business. But in the commercial environment trust can be elusive and brands must work to build and maintain it. To do this brands must be reliable, responsible and deliver on their promises. Factors such as use (or indeed, misuse) of consumer data mean trust will grow in importance for brands and consumers. Brand trust reflects a consumer’s expectation that a brand’s product, service, or more broadly, corporate behavior, reflects the promises the company has made. we put the work into building trust and we try to a good reputation for your branding .we Bring value to your client and Maintain consistency .
- Branding Builds Customer Loyalty
-
Branding Builds Customer Loyalty
When customers can trust your brand, they stay loyal to you. To build a loyal customer base, your business has to be known to exceed customer expectation. When you do this with great success, you gain customers who will spend more to buy what you sell. A customer that is loyal to your brand continues to buy your product or service over and over again.
- Branding Conveys Value
-
Branding Conveys Value
The resources and effort you put into building your brand We determine how much value your customers will attach to it. we think , a business or person that leaves their branding to chance either does not know how important their brand is or do not place a great value on it. If you don’t place a great value on your own brand, the customer will not.Our Proper branding not only attracts customers to your product or service, it raises the value of your product or service.
- Branding Sets Expectations
-
Branding Sets Expectations
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. brand creates an expectation. There is something a customer expects when they pick up your product or use your service. They can only know what to expect from the image you constantly put in front of them. We help your brands across domains to add color, life, and meaning to their brands, and we try take to stay ahead in competitive markets.
Brand Development services
Simple Solutions to Complex Problems. Brand Development is not the same in every business.
so our expert innovative team help you to Punch & provide personalized branding solutions to suit you.
Naming
Choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand and it can shape the future of your business. Finding a perfect name for your company or products is an art. Antora Communications has as a brand naming consultancy, powerful, memorable, and available brand names – that capture both the brand promise and the hearts and minds of the target customer. we uses new intelligent methods to come up with a name that is not only ideal for your business or products, but a name that can be protected.
Visual Brand Identity
A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. Our creative team understands new web trends and the most advantageous methods of presenting your visual identity. Concepts are researched and tested by our brand identity specialists until a final concept is perfectly formed into a unique, memorable and succinct logo identity mark that effectively communicates your message to your target audience.
Logo Design
Your logo is you or your business’ first point of contact with the outside world. A logo just not a name, as well as a Branding carries beauty and identity, And the logo is playing as a signatory role, a memorable logo is the best way to set yourself apart from the competition and stick in people’s minds. Trends come and go, design tools and techniques will evolve, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for. Our team of graphic designers will create a logo for your business that you won’t find anywhere else. Our great logo design,design skills, creative theory and mixture of skillful application.
Brand Guidelines
Brand guidelines are a set of rules about how to represent your brand across channels and assets, helping your business build credibility and recognition as you grow.Brand Guidelines are firmly identified with corporate personality, mark articulation, and brand voice.
Slogan & Tagline Development
A slogan should be memorable. It capture the attention of consumers with entertaining words that will persist in their minds. The words used in your tagline must remain in their minds for a long period of time. To supplement the visual brand identity or product, our creative team builds in some cases, a slogan or tagline that helps further explain, enhance or add to the product or company.
Powerful Brands
Powerful Brands: Your brand is a presentation of your company’s soul, status and character – we are expert, modern & innovative team. Our unique Design will help you build a powerful, memorable brand using research and conceptual thinking, emerging and unique visual communications, and creativity.
Your Company's Character
We start developing your brand by identifying your business model, purpose and character. We work with you to help establish the right personality for your company.
Website Development
For brand development a website is enough Plays a significant role. We build engaging online sales and marketing web solutions that drive user engagement and conversions. We lead digital execution through every stage, from strategic ideation to UX, design, and development.
Build your marketing toolkit
Antora communications can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. Antora has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!
Brand Audit
Brand audit Your brand is your business’s biggest asset — one whose health must be cultivated and monitored. Our brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it.
We have brand audit cover three phases:
- We have brand audit cover three phases: Internal branding — your brand values, mission and company culture.
- External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing.
- Customer experience — your sales process, customer support and customer service policy.
Product Development
We drive every phase of product development, from future-trend identification, to new-product inception, to existing product innovation and stretch.
