1. Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It is a paid form of non-personal communication wherein business information is made available for potential customers. Advertisement promotes and supplements selling of products, services, and ideas to a great extent. The most interesting part of an advertisement is – it carries factual information with fascinating emotional appeal. Hence, without a proper advertisement no business can prosper.
In today’s rapidly changing world, choosing the perfect combination of advertising services for your product or service is becoming increasingly challenging. Our business goal of advertising, is to attract new customers by defining the target market and reaching out to them with an effective ad campaign. Let us help you put together an advertising campaign that will cut through the clutter and target your audience carefully and thoughtfully.
Advertising allows you to target ideal customers only
2. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
Advertising creates awareness for your content
3. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – eBooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
Advertising ads credibility to your message
4. Advertising ads credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
Advertising amplifies everything else you’re doing
5. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work
Importance Of Advertisement
Importance of Advertising to Customers, Advertising not only benefits the producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer. Advertising helps in providing various information about the advertising firm, its products, qualities and place of availability of its products and so on. It helps to create a non-personal link between the advertiser and the receiver of the message. The significance of advertising has increased in the modern era of large-scale production and tough competition in the market.
Advertising techniques are very important for all businesses, as advertising is the main method of growing a business while obtaining name and brand recognition. Advertising can be conducted in all different forms through numerous mediums, randing from the traditional to the extreme.We Consider your type of business and observe how other similar businesses have used advertising to their advantage. No two businesses can benefit the same from a single advertising technique, but often repeating what works is the best method to learn what will work and what will not. Antora Communications is a full service agency that helps you plan your advertising, choose the right advertising tools, buy the media and produce the assets.
Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
Advertising in a specialist or famous magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).If your products need to be displayed in color then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract new customer’s .However, sound has its limitations. Listeners can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost. The best way to overcome this is to repeat your message regularly – which increases your costs significantly. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results.
Our radio services include:
1. Writing the copy
2. Professional Voice Over
3. High Quality Music Selection
4. Editing and final production
5.Media buying services
6. Integrated monthly invoicing (everything on one invoice)
7. Contract negotiation
It is one of the oldest, but still popular medium of advertisement. It includes, newspapers, brochures, magazines,Trade Publications And News letters.Depending on your business and target market, print advertising can be a very important part of your marketing strategy. Whether you are trying to target a market that isn’t online, or be seen by people who read print magazines and other content, print advertising can be one of the best ways to draw attention and gain awareness for your business. It is the low budget medium of advertisement, but the rate varies to a great extent depending upon the −
1. Geographic location (city, town, etc.)
2. Brand (of newspaper & magazine), and
3. Space (how much & which part of the page you are booking).
Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Television advertisements have the advantage of sight, sound, movement and color to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works. Producing a television advertisement and then buying an advertising slot is generally expensive. Advertising is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to:
1. The time slot
2.The television program
3. Whether it is metro or regional
4. If you want to buy spots on multiple networks.
Directories list businesses by name or category (e.g. Yellow Pages phone directories). Customers who refer to directories have often already made up their mind to buy – they just need to decide who to buy from. The major advantage of online directories over print directories is that if you change your business name, address or telephone number, you can easily keep it up to date in the directory. You can also add new services or information about your business. If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used less.
It is the most advanced and fastest media, which reaches the remotest regions of the world in a fraction of a minute. It includes radio, television, and the Internet. Since, on television and Internet, both video and audio can be run; therefore, it is the most popular and effective medium.
It is the cheapest, but effective medium. It includes hoardings, flags, banners, billboards, motor vehicles, building/fence wraps, events, etc. Outdoor advertisement is used in various ways to increase brand awareness and for the promotion of products/services.
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. A direct mail approach is more personal, as you can select your audience and plan the timing to suit your business. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database. Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services.
Being on the Internet can be a cost effective way to attract new customers.The Internet has created a whole host of new advertising techniques that many businesses have taken advantage of in order to grow their businesses.You can reach a global audience at a low cost. Many customers research businesses online before deciding who to buy from. A well-designed website can entice customers to buy from you. There are a number of ways you can promote your business online via paid advertising or to improve your search engine rankings. Other ways to advertise your business online include promoting your products or services on social media sites, blogs and search engines and other websites that your target audience visits. Internet advertising now requires creativity and technological insight in order to achieve the goals of advertising.
- Newspaper
-
Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section. You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
- Magazine
-
Advertising in a specialist or famous magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).If your products need to be displayed in color then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
- Radio
-
Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract new customer’s .However, sound has its limitations. Listeners can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost. The best way to overcome this is to repeat your message regularly – which increases your costs significantly. If you cannot afford to play your advertisement regularly, you may find that radio advertising does not generate strong results.
Our radio services include:
1. Writing the copy
2. Professional Voice Over
3. High Quality Music Selection
4. Editing and final production
5.Media buying services
6. Integrated monthly invoicing (everything on one invoice)
7. Contract negotiation - Print Media
-
It is one of the oldest, but still popular medium of advertisement. It includes, newspapers, brochures, magazines,Trade Publications And News letters.Depending on your business and target market, print advertising can be a very important part of your marketing strategy. Whether you are trying to target a market that isn’t online, or be seen by people who read print magazines and other content, print advertising can be one of the best ways to draw attention and gain awareness for your business. It is the low budget medium of advertisement, but the rate varies to a great extent depending upon the −
1. Geographic location (city, town, etc.)
2. Brand (of newspaper & magazine), and
3. Space (how much & which part of the page you are booking). - Television
-
Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Television advertisements have the advantage of sight, sound, movement and color to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works. Producing a television advertisement and then buying an advertising slot is generally expensive. Advertising is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to:
1. The time slot
2.The television program
3. Whether it is metro or regional
4. If you want to buy spots on multiple networks. - Directories
-
Directories list businesses by name or category (e.g. Yellow Pages phone directories). Customers who refer to directories have often already made up their mind to buy – they just need to decide who to buy from. The major advantage of online directories over print directories is that if you change your business name, address or telephone number, you can easily keep it up to date in the directory. You can also add new services or information about your business. If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used less.
- Broadcast/Electronic Media
-
It is the most advanced and fastest media, which reaches the remotest regions of the world in a fraction of a minute. It includes radio, television, and the Internet. Since, on television and Internet, both video and audio can be run; therefore, it is the most popular and effective medium.
- Outdoor
-
It is the cheapest, but effective medium. It includes hoardings, flags, banners, billboards, motor vehicles, building/fence wraps, events, etc. Outdoor advertisement is used in various ways to increase brand awareness and for the promotion of products/services.
- Direct mail, catalogues and leaflets
-
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. A direct mail approach is more personal, as you can select your audience and plan the timing to suit your business. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database. Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services.
- Online
-
Being on the Internet can be a cost effective way to attract new customers.The Internet has created a whole host of new advertising techniques that many businesses have taken advantage of in order to grow their businesses.You can reach a global audience at a low cost. Many customers research businesses online before deciding who to buy from. A well-designed website can entice customers to buy from you. There are a number of ways you can promote your business online via paid advertising or to improve your search engine rankings. Other ways to advertise your business online include promoting your products or services on social media sites, blogs and search engines and other websites that your target audience visits. Internet advertising now requires creativity and technological insight in order to achieve the goals of advertising.
All of the above are just some methods that businesses will use to market their product, but not all of them will work for you. First you need to really understand, your client base, learn to about their behavior and habits. Then, understanding the perception of your business,you can determine which advertising techniques will suit you the best. If you are having trouble making this determination on your own, We are ''Antora Communications'' consulting and marketing firms are available to help you with your decision on advertising techniques.
Modern advertising Methods
Advertising is a subcategory of marketing which is an integral part of business operations. Having a good product and competitive service means you can earn handsome revenue by offering something to end consumer and other companies. If a potential organization wants to survive in today’s world of modern technology, better switch to latest trends and techniques rather than depending on conventional methods.Experimenting with fresh and innovative ideas is a key to success so why stick to color fliers that are so passé ! Experimenting with fresh and innovative ideas is a key to success so why stick to color fliers that are so passé! Let’s have a look at quick, smart and modern advertising techniques that promises victory.
Online marketing
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- Local website advertising – Many municipalities and Chamber of Commerce chapters have websites that provide listings of local businesses.
- Business web pages – Creating and maintaining a professional web site with clearly outlined descriptions of business offerings, optimized for search traffic.
- Email – Requires a customer email list and adherence to anti-spam regulations. Email newsletters can be useful for keeping in touch with Existing customers and passing on information about new products or services.
- Facebook – Taking advantage of social media by creating a business Facebook page and using it to regularly promote products and services. A common advertising venue for businesses such as restaurants who use Facebook fan pages to promote new menu items or specials and to receive feedback from customers. There are also a number of available 3 for doing business on Facebook.
- Twitter – Assuming the business has Twitter followers tweets can be used to send out short promotional messages.
- Yellow Pages – Usage of the printed pages is also in decline. However, there is an online version.
- Direct mail – Can be very useful. Can be costly if sent via post, but even without a mailing list brochures, flyers, etc. can still be delivered directly to residences and/or businesses in targeted geographic areas. Unfortunately statistics show that nearly half of direct mail ads are unread by recipients and tossed away as “junk mail”.
- Cable TV and radio – Cable companies often have local info channels that offer affordable advertising for small businesses.
The Web Banner
When browsing over the internet, you must’ve seen different ad strips that suddenly pop up on your screen or are simply dangling in the corner! These are web banners designed using various programming languages like basic HTML, CSS, JAVA, ORACLE or any other. Images, short video tutorials, audio or a combination of all three are basic foundations of web banners. These are either dedicated to hosting website or any other commodity for end consumer like a fizzy drink, IT service and others. Product branding in Dubai and multiple countries is usually done using latest technology like web banner.
Bandwagon Effect
This is one of the best psychological techniques stimulating a customer to buy a particular product. Its aim is to compel a person that other people are already using this product and quite content with it so why all the resistance! The final result would be customer buying the good for affirmation and overall effects. Marketers take the help of media sources whether print, electronic or broadcasting. Even advertising agencies in Dubai use this practice to target customer emotions in an optimistic way.
We follow the three major sectors of Advertisements those are help you properly.
Advertiser
Business organization or any other individual, who wishes to advertise their products, services, or ideas.
Ad Agency
We are a full service-based firm that creates innovative ideas and develops an attractive and meaningful ad.
Media
A communication platform that can our offers substantial and effective medium to advertise.
Objectives of Advertising
The fundamental idea behind advertisement is to increase the business by selling goods/services. Besides, there are many other objectives of advertisement, significant of them are:
- To promotes newly launched products among the potential customers.
- To promote personal selling program.
- To creates awareness among maximum people about your business in a short period of time.
- To enters national or even international market and motivate new group of customers.
- To enhances the goodwill and builds credibility among the customers by promising to provide better quality of products and services.
- To increase business Advertisements are used the brand awareness and brand exposure in the target market.
- To another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers.
