What is brand activation?
Why need brand activation?
– Increases the buyback rate
– Strengthen the relationship between company and customer;
– Improves brand ranking;
– Effective and shocking marketing strategy
There was a time when people used to know about a product only by TV commercials, newspaper and billboards but now the scenario has changed, now brands want difference in marketing, even in marketing there are a lot of changes happened lately. So it is quite difficult for a brand to survive if it is not taking a leap and go for creativity. The playground demands more improvisation than ever before
Benefits of brand activations
Here are a few of the benefits of BRAND activations:
- Brand activation events, the consumer can give you feedback on what to change or improve as they are interacting with you.
- It can bring life into an aging brand and even reach younger Millennial audiences.
- It can help to reinforce the brand’s positioning in the minds of the consumer.
- Helps to cut through the traditional advertising clutter (TV Commercials, Print, and Web Ads)
- It makes your brand more prominent.
- Creates a memorable experience attached to the brand, especially with intangible brands.
- Gives the brand a stronger voice amongst competitors allowing for better consumer information selection
- Opens up an interactive channel of communication directly to customers from which insights can be elicited
- Supports any unique selling points communicated through other advertising and promotions
- Brand activation can elicit customer insights as people interact with the brand
Benefits of brand activations
Ideas
you need fresh and creative ideas, it may not be innovative all the time but it has to be done in a different way so that audience can differentiate your brand.
Going Digital
Now a day’s everything is related to technology; it helps to connect quickly, saves time and entertains.
Being Smart
People do not have endless time to see the brand; we have to be smart to grab the attention and speak for the brand.
Giving quality time
Giving a good experience is very important to the target audience, providing them a quality time is very important.
Importance of Brand Activation
Innovation
The Brand Activation campaign cuts through the conventional marketing techniques and brings the factor of novelty and innovation on the table that attracts more customers and enables earning the label to the brand that is modern and ground-breaking in its approach and reaches.
Direct Reach
The marketing tools such as digital campaigns, social media promotions, print and television advertisements along with other methods take time to gather and judge the reaction of the customer towards the products and services offered, But the Brand Activation campaigns are very indifferent from the above mentioned as it helps the brand reach, talk, and share the required information with the consumer directly on one-to-one basis. It not only saves the valuable time but ensures the optimum utilization of the resources involved.
Feedback from the Consumer
It is one of the best ways to get the feedback from the consumer on the products and services offered by the brand by undertaking sampling campaigns. By getting the firsthand and primary feedback, the brand can always tweak its offerings and take corrective measures.
Brand Awareness
There is an increased level of brand awareness in the market as a whole and in the minds of the consumers as the Brand Activation enables the direct contact and engagement with the consumers. It facilitates the position of the brand as the one that tries our novel and modern methods of promotion and marketing.
Brand Positioning
With the direct reach, engagement, and experience that the consumers have with the brand during such activations, it results in the reinforcement of the brand in their minds.
Ripple Effect
Brands outlive their products. If your company is only about one product, it dies when the product dies. A brand strategy allows you to have the flexibility to expand the product line.
What Is Brand Promotion?
Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service.
Why Need Brand Promotion
Whether you are a small or a large business, just starting out or already established, you’ll need to promote your brand to grow and retain a customer base. Branding helps to distinguish you from competitors, highlights what makes your business the best option and lets people know what to expect from your company. Brand promotion also aligns you with your target audience and keeps them engaged with your company. Reasons why businesses need brand promotion:
Branding communicates what type of company you are
It lets people know if you are a relaxed, fun adventurous company or one that is a bit more serious and formal. All of the visual elements of your branding – your logo, social media messages, promotional materials and the way you talk to customers – tells people what they can expect.
Branding creates familiarity
People are more likely to use products or services from a company they are familiar with. If they are used to seeing your brand on similar products or even on a new one, they may be more likely to try it.
Branding presents a consistent message
You don’t just roll out brand promotions. Spend time analyzing your target audience and its preferences to see what works in your industry and among competitors. Once you have a strategy worked out, create a plan that is executed throughout the company so all products and services are consistent in their message. This also helps customers know what to expect when they purchase a product or service from your company.
Branding generates referrals
Word-of-mouth is the best type of marketing. When people like and remember a particular brand, they are likely to refer it to their friends and family, are more likely to tag the brand in social media and mention it in blogs. This reaches customers you never even expected.
Branding creates a connection
Some of the best branding evokes an emotion, creating a connection to customers. Whether your company wants people to feel comforted, excited, happy or serene, there is a way to use branding to emotionally connect with people and gain loyal customers.
When you have a clear branding strategy and promotion plan, it can also attract and retain the type of employees who mesh with your brand.
Five Steps to Effective Brand Promotion
Your ideal brand needs an iconic brand promotion to mark an impression in the viewer’s memory for a greater and never fading recall. The importance of effective brand promotion cannot be undervalued. Every great brand comes from great marketing strategy and great campaign ideas by branding companies. The uniqueness of a brand should be made consistent by gaining trust at every point from the customers, over and over again.
Presentation Is the Key
Your brand image is important, and you must preserve it viciously. Make sure your representatives hold your company branding high at all times; they need to look the part to be the part. That usually starts at recruitment process; select those who can reflect your brand image in their work life and personal life. If your brand is fun, energetic, and vibrant, you would want someone who is highly sociable or loves to be adventurous, so that the brand promotion is done right.
Be Enthusiastic and Ready To Deliver
For a successful brand promotion, you and your team need to live, eat, and breathe your brand. That is the key to success! If you want your team to be passionate about something, you need to make sure they are motivated—and, most of all committed.
They need to understand company branding design. Try to keep your team members committed, enthusiast, and passionate by making things fun for them
Be Ready For the Hurdles
Be prepared for obstacles, and do everything you can to defeat them. If you are achieving the previous steps well, this action may not be as applicable for you. The intelligent fool is the one who plans ahead, contrarily known as emergency planning.
Always prepare a backup plan for your brand promotion. That way, you can tackle issues as soon as they arise in your online marketing firm for the brand.
Always Give Your Excellent Shot
Be sure that you are doing everything to promote your brand: direct marketing, mailers, online marketing, in-store advertisements, demos, social media promotion, etc. Reach out to your potential customers, and they will ultimately reach back to you. Customer service is the key to a successful brand promotion. If you really want to build your brand, your customers have to trust the brand and once they do, you will earn their faith. Win your clients’ hearts by surpassing their expectations, and they will come springing back.
Brand Consistency across All Channels
Perform a uniform brand marketing strategy across all channels to strengthen brand promotion. One way to maintain brand uniformity is to stay true to your brand personality. For example, if your brand personality is fun and creative make sure that this reflected in the writing style and creative content. To accomplish this, it is important to have branding style pattern to keep you on track.
- Presentation Is the Key
-
Presentation Is the Key
Your brand image is important, and you must preserve it viciously. Make sure your representatives hold your company branding high at all times; they need to look the part to be the part. That usually starts at recruitment process; select those who can reflect your brand image in their work life and personal life. If your brand is fun, energetic, and vibrant, you would want someone who is highly sociable or loves to be adventurous, so that the brand promotion is done right. - Be Enthusiastic and Ready To Deliver
-
Be Enthusiastic and Ready To Deliver
For a successful brand promotion, you and your team need to live, eat, and breathe your brand. That is the key to success! If you want your team to be passionate about something, you need to make sure they are motivated—and, most of all committed.They need to understand company branding design. Try to keep your team members committed, enthusiast, and passionate by making things fun for them
- Be Ready For the Hurdles
-
Be Ready For the Hurdles
Be prepared for obstacles, and do everything you can to defeat them. If you are achieving the previous steps well, this action may not be as applicable for you. The intelligent fool is the one who plans ahead, contrarily known as emergency planning.Always prepare a backup plan for your brand promotion. That way, you can tackle issues as soon as they arise in your online marketing firm for the brand.
- Always Give Your Excellent Shot
-
Always Give Your Excellent Shot
Be sure that you are doing everything to promote your brand: direct marketing, mailers, online marketing, in-store advertisements, demos, social media promotion, etc. Reach out to your potential customers, and they will ultimately reach back to you. Customer service is the key to a successful brand promotion. If you really want to build your brand, your customers have to trust the brand and once they do, you will earn their faith. Win your clients’ hearts by surpassing their expectations, and they will come springing back. - Brand Consistency across All Channels
-
Brand Consistency across All Channels
Perform a uniform brand marketing strategy across all channels to strengthen brand promotion. One way to maintain brand uniformity is to stay true to your brand personality. For example, if your brand personality is fun and creative make sure that this reflected in the writing style and creative content. To accomplish this, it is important to have branding style pattern to keep you on track.
Product and service promotion is the most common form of marketing. Promotional activities can include:
Advertising
you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage and online. Learn more about how to make your advertising successful.
Personal selling or telemarketing
effective personal selling relies on good interpersonal and communication skills, excellent product and service knowledge and the ability to sell product benefits to prospective customers.
Publicity
Created by sending media releases to print and broadcasting media, giving interviews to the media and from word-of-mouth. Learn more about public relations.
Short-term sales promotions
Market your product or service using coupons, competitions and contests. Find out about the benefits of coupon websites.
Direct marketing
Involves sending letters, emails, pamphlets and brochures to individual target clients, often followed by personal selling or telemarketing. Learn more about direct marketing.
Online Marketing
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.